I hate that kid in the Ultramel Delight advert.
He is even more annoying than the extreme close-ups were of the pretty brunette in the first advert, who very evidently does NOT eat those desserts all that often.
In this advert, the curly-haired cherub scoffs the four-pack of the dessert with his dad, and are then bust by their mother/wife, who walks in and notices the empty containers in the budgie’s cage.
The father and son then proceed to weave an elaborate tale of how Bernard the budgie ate all the dessert and that, in essence, they would have to consider exchanging the bird for a less greedy model.
All the while, the camera focusses on this delightful little boy-prince’s face smeared with the foodstuff, as he waves at his mother, culminating in the mother looking with patient adoration at her two boys, and in the kid warning the bird that he’d be watching it closely.
WHY do we have to watch this kind of rubbish advertising and stereotyping on TV?
This advert teaches us that it’s cute when children are taught that it’s OK to blatantly lie when caught doing something undesirable. And really, IS eating ‘too much’ bloody Ultramel bloody Delight akin to shooting someone in the knees? Is it worth lying about? Are the father and son diabetic and about to slip into a hyperglycaemic coma, thus worthy of chastisement?
This advert is full of lying, dishonesty and pseudo-humour. And that child needs a haircut and a punch in the face, in any order.