There’s a morning magazine programme on South African TV screens called Expresso every morning (yes, I am sure they thought deliberately misspelling the coffee drink would make for a hi-la-ri-ous pun), which I suppose is meant to rival the other morning show on another of the SABC’s channels.
One of the four or so hosts is minor celebrity, Michael Moll. Actually, to be more accurate, his name is DR Michael Moll, general practitioner of medicine, having achieved a medical degree in SA a number of years ago.
This morning, DR Moll had a conversation with a nutritionist (watch this clip if you’d love a great laugh about “nutritionists”) or dietitian or someone of that ilk about calcium supplementation. During the sadly scripted little item, sponsored by a vitamins manufacturer, DR Moll asked has guest about lactose intolerance, milk and how to get other sources of calcium that would not make you vomit.
DR Moll, a man who has at least seven years of medical learning behind his name, was taking advice from a vitamin peddler whose medical knowledge, it’s quite likely, was not equal to DR Moll’s. And even if it were, why have DR Moll playing the part of the uneducated interviewer?
How disingenuous could Expresso be?! It’s been thrown down the viewing public’s collective throat for more than 10 years that the TV presenter is a doctor, and how amazing it is that he is clever, good-looking and personable.
Utterly ridiculous, though not quite as ridiculous as the new advert for chocolate hazelnut spread Nutella, which asks the public to believe that spreading sugar on your children’s toast is a great meal to feed them at breakfast; that it is nutritious; that it won’t give them a massive sugar high and make them nearly impossible to teach. I need to ask now, WTF???