Apparently, people whose last name starts with a letter near the end of the alphabet react more quickly to opportunities to buy something than those whose surname starts with a letter closer to the beginning of the alphabet.
The researchers noted that ‘it could be a reaction to the ordered world of childhood, in which ‘Z’s tend to go last and sit in the back row at school while ‘A’s get first choice and front-row seats’.
I wonder if this explains why certain people rush to get onto an aeroplane when boarding begins, and end up waiting a further 15 minutes in the queue. Perhaps they were the Zilles and Zlotniks of the world. I’ve never quite understood that furious rushing towards the gate when boarding begins… it’s not like it’s a buffet and the smoked salmon is going to go first. The ‘prize’ is getting to sit on the plane for an extra 20 minutes, on top of the hellish hours you’re destined to spend on that plane wishing you were asleep instead of listening to a baby cry or getting a whiff of the breath of the alcoholic sitting next to you.